How To Change Your Business Address Online

The benefits of an online presence for your business boils right down to this: when you’re online, your doors are open 24/7. Prospective customers can access information about you and the merchandise or services that you offer in the moment, whenever that moment strikes.

So, you might be wondering how to quickly and efficiently get your business on the net. As an initial phase, we look to replicate what the client can do when they walk directly into your store or office. That includes:

- Telling the story of your business as well as your brand
- Providing helpful information about your products
- Making purchases easy and secure

These three pieces of your website will be the beginning of an efficient online business. In this specific article, we’ll walk through each step and how it increases the success of bringing your online business.

Step 1: Tell Your Story

When a potential customer walks into the store or office, they immediately start to experience your brand. Every moment spent there really helps to create an understanding of your business. From your location and paint choice to the way you greet and interact with clients, you build a graphic and a rapport.

When you can physically interact with a possible client, you’re in charge of their experience.

When a potential customer finds you online, you lose a few of that control. You only have a tiny window of their time to pique interest and get that promotion, all without saying a word!

That’s why it’s so important to have a strong, branded website. You can accomplish this through consistent messaging, images, and colours that speak to your ideal customer. Consider your brand when you:

- Design your website structure
- Create copy and content
- Choose images
- Select products or design your services page

When your potential client lands on your site, what would you like these to feel? What would you like them to learn about you? They are the elements of your brand that your site should convey. Think of it as the equivalent of saying “Welcome, come in! Take a glance around.”

Step 2: Make Your Offer

Once you’ve grabbed the interest of your potential client, it’s time to show ’em what you got! Your website must clearly display the products or services that you provide.

If your business is Successful Online Business product based, it’s important to truly have a simple and informative product listing page on your site. A product listing page is similar to an internet catalog your possible client can flip through to learn more about what you sell. Your product page can be an important step in converting a potential customer’s visit into a sale.

To build a powerful product page, keep these tips at heart:

- Use good quality product images that match your brand and style where possible
- Use clear product titles and provide concise and informative descriptions
- Include size, colour, dimensions, and some other relevant information your customer could find out waiting for you
- Ensure the price is straightforward to see and understand
- Be consistent; use similar size and style photos, descriptions, pricing format, etc.

If your business is service based, your potential clients should quickly have the ability to understand the services that you offer and how they’ll benefit. To nail down your services page, begin by listing each of your services and writing your typical elevator pitch.

Think about what you’d say to a potential client if indeed they were standing in front of you. Next, whittle this right down to a concise description that’s about a paragraph long for the most part. Keep your ideal client in mind as you write; imagine you’re crafting this message specifically for them.

Depending on the complexity of your services, you may choose to link to a far more detailed description page which include more information about the procedure, benefits, timeframe, testimonials, etc. This should come only once you've consolidated your elevator pitch descriptions.

Step three: Finalize The Sale

The last part of ensuring a seamless experience for your customer offers a way to finalize the sale.

For product-based businesses, this implies providing a secure payment system. An online payment option means that your customer can complete their transaction in as soon as, securing their business no matter when they hook up to you online, or from where.

For service-based companies, you have significantly more options. You may implement an internet booking and payment system to fully capture your potential client in the moment. However, with respect to the kind of service you offer, your site may include a call to action that prompts the actual client to reach out to you for even more conversation.

Take It Further

A branded website, descriptive product or services page, and secure payment system or proactive approach serves to replicate your potential customer’s store in experience. While your web store can’t replace in-person interactions, it can open your doors to an completely new branch of business.

Once your website is ready to go, there are many ways to improve your website. Online advertising, social media and search engine optimization are are just some of the items you’ll want to consider.

Need help getting started? We’ll work with you to build an online site that speaks to your brand and helps it be easy for your visitors to access your business any time.